The Gold Standard of Coastal Elegance: Xin Rong Ji Beijing
The Gold Standard of Coastal Elegance: Xin Rong Ji Beijing
In the competitive world of elite gastronomy, few establishments have achieved the legendary status of Xin Rong Ji (新榮記). While the brand originated in the seaside town of Linhai, its flagship order.chuanfurestaurant.com location on Xinyuan South Road in Beijing has become a beacon for culinary enthusiasts worldwide. As of early 2026, this location continues to uphold its prestigious three-Michelin-star status, a distinction it has remarkably maintained for seven consecutive years since the inaugural Beijing guide was released. By elevating the humble, ingredient-driven traditions of Taizhou cuisine to the heights of fine dining, Xin Rong Ji has forever altered the landscape of Chinese regional cooking.
The restaurant is located within the hyper-modern Genesis Beijing building, offering a space that is as grand as it is refined. The interior features high ceilings and a sophisticated modern Chinese aesthetic, where open kitchens allow guests to witness the precision of the culinary team. Despite its three-star accolade, the ambiance retains a sense of relaxed elegance, emphasizing genuine hospitality over stiff formality.
At its heart, the menu is a celebration of the East China Sea. Taizhou cuisine is defined by the absolute freshness of its seafood, and Xin Rong Ji flies in its ingredients daily to ensure peak quality. The legendary wild-caught yellow croaker is perhaps the most iconic dish, often braised to a buttery tenderness that showcases the natural sweetness of the fish. Other signatures include the succulent braised tofu with preserved pork and the crispy cutlass fish, both of which highlight the kitchen’s mastery of texture and balance.
What sets the Beijing flagship apart from its sister branches is its exclusive 28-day-old baby Peking duck. Pre-ordered by those in the know, this rendition is frequently cited by critics as one of the finest in the city, prized for its exceptionally thin, lacquer-crisp skin and delicate meat. Complementing the seafood and roasts are “Old Beijing” staples reimagined with premium ingredients, such as duck stew with fish maw and starchy, melt-in-the-mouth taro.
Xin Rong Ji’s success lies in its uncompromising commitment to the “source”—the belief that the best flavor comes from the best ingredients, treated with respect. In 2026, it remains a site of gastronomic pilgrimage, proving that even as the city evolves, the timeless appeal of perfectly executed coastal flavors remains the ultimate luxury. For anyone seeking the pinnacle of authentic Chinese dining, a seat at this table is an essential experience.