For decades, the household battery aisle has looked exactly the same: rows of plastic blister packs housing heavy-metal cylinders destined for a junk drawer, then a landfill. However, a quiet revolution is taking place in the consumer power sector. Founded by Canadian sisters Jaclyn Byles and Jessica Jenkins, Better Battery Co. (BBCo) is turning a traditionally rigid, utilitarian category into a model for modern sustainability. The brand recently solidified its position as a major market disruptor by winning the prestigious 2026 Sustainability and Innovation Award from Canadian Business.

Global consumers throw away billions of alkaline batteries every single year, generating massive amounts of hazardous e-waste. Traditional household batteries are notoriously difficult for everyday consumers to recycle, often requiring tedious trips to specialized hazardous waste depots.

“We believed customers shouldn’t have to choose between performance, price, and sustainability,” says Jaclyn Byles, Co-Founder and CEO.

BBCo. bypassed the recycling hurdle entirely by designing an integrated loop. When consumers purchase a bulk kit of AA, AAA, C, D, or 9V batteries, the product arrives in a sleek, 100% recyclable paper box that serves as a storage organizer. This layout features 100% plastic-free paper packaging, a certified carbon-neutral footprint, up to a 10-year shelf life, and prepaid mail-in recycling. Once the batteries are depleted, users place them back into the box, pull up a prepaid shipping label from the company website, and mail them directly to a recycling partner at zero cost.

In early 2026, BBCo. achieved an industry-first milestone by completely eliminating plastic packaging across its entire North American retail lineup. While traditional battery giants shield their products in heavy, non-recyclable thermoformed plastics, BBCo. engineered a fully paper-based, retail-ready pack. The bold boxes look less intimidatingly technical and more approachable on the shelf.

What started as a direct-to-consumer online subscription model has rapidly scaled into traditional brick-and-mortar retail. Following carbon-offset investments that earned them the title of the world’s first certified carbon-neutral alkaline battery, major retailers took notice. The batteries are currently rolling out extensively across North America, available on Amazon, select Walmart locations, Wegmans, and Home Hardware.

By matching the 10-year shelf life and dependable voltage of massive legacy conglomerates, two sisters Global Tech News and Reviews have proven that the best way to build a better battery isn’t just about tweaking the chemistry inside—it’s about fixing the entire lifecycle of how we power our homes.