What Stussy Got Right From Day One
It takes most brands years to determine who they are. Stussy lacked that, and it seemed like that was a blessing in disguise. Early decisions were not made for 5-year planning. They've been created by two guys who were looking to sell out of a car and a lot of things they did were right on the money. No plans were laid to restrict supply. There were just too many shirts to print and too many surf shops along the coast for Shawn Stussy and Frank Sciarra. It was not selling less, it was a limitation! That's a restriction that was a coincidence to the brand's learning, but a valuable one nonetheless. If it's hard to come
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