Why Do Retail Marketing Campaigns Depend On Product Visibility?
Most retail marketing campaigns fail because buyers never even notice the product being advertised. Brands spend a lot of money on ads that most people scroll past in just a few seconds. Product visibility decides if a buyer will stop and look at your product on any shelf. Good visibility can raise your campaign return by up to forty per cent in just one quarter. This post will share eight clear reasons why product visibility is the key to any retail success.
Why do most retail campaigns waste money on ads that nobody notices?
Most brands spend most of their budget on ads that people see for less than two seconds. A buyer will skip past an ad if it does not catch their eye in that small window. Most ads look almost identical to every other ad so buyers have learned to ignore them all. A campaign that is not tied to a visible product is just a waste of marketing dollars. Buyers will always choose a product they have seen over a product they have never noticed before. A campaign works only if the product is visible at the exact moment a buyer is ready to buy. Visibility is the missing link that most campaigns forget to build into their plans.
How does a display box make any product more visible in a retail store?
A display box is what makes your product stand out from every other product on a shelf. Most products sit on a shelf and get lost in a sea of similar-looking boxes. A display box lifts your product and gives it a spot that is easy to see. Many brands now order custom printed display boxes to improve product visibility and shelf impact. A display box also lets you show off your product in a way that normal shelf space cannot. A good display box can raise your in-store sales by up to thirty per cent in just weeks. You can test a new display box for one month and see if more buyers pick up your product.
What is the most common mistake brands make with product placement in stores?
Most brands just put their product on a shelf and hope a buyer will find it on their own. They do not think about where their product sits in relation to busy walkways and eye-level shelves. A product placed on a bottom shelf is rarely picked up by any buyer. A product placed at eye level will always sell more than a product placed on a bottom shelf. Most growing brands that work with Pack Custom Boxes test different shelf spots to see what works best. A good shelf spot can double your sales without you changing anything else about your product. You should always test three or four shelf spots before you pick a final one for your brand.
Why does eye-level placement matter so much for any retail product?
Eye-level placement is where most buyers look first when they walk into any aisle in a store. A product at eye level will get noticed by almost every buyer who walks down that aisle. A product on a top or bottom shelf will only get noticed by buyers who are actively looking for it. Most brands across the USA pay extra money to make sure their product sits at eye level on shelves. You can also use a small display stand to lift your product up to eye level on a shelf. A simple stand can cost a few dollars and bring you many more sales within just weeks. Eye-level placement is one of the cheapest ways to grow your retail sales fast.
Why is it important for retail products to have clear logos on their packaging?
Many brands now use product packaging that has a big, clear logo on every single side of the box. A clear logo also helps buyers remember your brand for their next shopping trip to any store. A buyer who can spot your logo fast will choose your product over one they cannot find. A good logo is a free salesperson that works for you on every single shelf.
How does lighting inside a store affect how visible your product is?
Most stores have bright lights that help products on shelves stand out from everything around them. A product sitting in a dark spot on a shelf will always sell less than a product in a bright spot. A small light placed above your product display can make a very big difference in total sales. Most retail stores let brands add small lights to their product displays for a small fee each month. A simple light can raise your product sales by up to fifteen per cent in just a few weeks. You can also use shiny box finishes that catch store lights and make your product shine on a shelf. Lighting is one of the most underused tools for product visibility in any retail store today.
How can a brand measure if their visibility efforts are actually working for it?
Most brands never check if their visibility changes are actually helping them sell more products or not. They just make a change to their display or their shelf spot and hope it works. You should always track your weekly sales numbers before you make any changes to your visibility. After thirty days of using your new display, you should compare your new numbers to your old ones. If your sales went up, then your new visibility plan is working for your brand in your market. If your sales stay the same, then you need to try a different visibility idea for next month. Numbers will always show you the truth about what is helping your product grow in stores.