Affiliate Marketing Tag

Every fintech marketing director asks the same question at some point: is our CPA actually good, or have we just got used to it? A good CPA in affiliate marketing is one that sits comfortably below the customer's lifetime value while still leaving affiliates enough margin to keep promoting your offer. That single sentence hides a lot of nuance, and getting the number wrong in either direction causes real damage. Too low, and publishers walk away. Too high, and you're funding growth that never pays for itself. This article breaks down how CPA is calculated, what counts as reasonable across different fintech verticals, why costs creep up without anyone noticing, and what to do about it. What